People & Business Leader with 18+ years of experience driving growth, international expansion, and cultural transformation across diverse environments including the Tech & Music Industry. Leads HR teams to translate complex business needs into people strategies that enable scale, performance, and engagement. Known for shaping people functions from the ground up, such as building systems, structures, and culture through empowered, expert teams, while guiding digital transformation and aligning people strategy with business goals. Passionate about fostering high-performing teams and values-driven, inclusive cultures.