Dr. Nikolaos Dimitriadis has been applying neuroscience to business and education for the last 20 years. He is an award-winning communications professional, book author, educator and consultant. He has scanned more than 9,000 brains from 25 countries globally for Neuromarketing, NeuroHR, Neuroleadership and Neurosafety purposes. He is a Director at EY Greece heading the Applied Neuroscience Lab in Athens. He is a Professor of Practice at The University of York Europe Campus, Greece, where he leads the MSc in Neuromarketing. He is also a Visiting Professor at the School of Economics and Business of the University of Ljubljana, Slovenia and at the Fribourg School of Management, Switzerland. Dr. Dimitriadis received the Greek Excellence Award 2022 from the Hellenic Institute for Customer Service for the global impact of his work.