Amaryllis Liampoti plays a key role within BCG X, the tech build and design unit of BCG, with a focus on global growth. Her expertise lies in accelerating business growth through advanced, scalable, and data-driven marketing solutions enhanced by AI technologies. With a career spanning two decades, she has led transformations from strategy through execution, with her work rooted in a deep passion for real impact. She collaborates closely with C-suite executives and global leaders to design and implement innovative growth strategies that drive long-term value. Before joining BCG in 2017, Amaryllis held senior leadership roles in high-growth technology companies. She served as CMO and Vice President of Marketing at Rocket Internet and as Director of Organic Growth at eDreams, where she applied AI to optimize marketing performance. She also co-founded the travel startup Campsy, scaling it through cutting-edge digital marketing engines.