Leon Avigad (50) is the founder, coowner and CEO of Brown Hotels, an international design hotel collection, rapidly developing in Israel, Greece, Germany, Croatia, Cyprus and more. Having worked many years in the hotel industry, from bellhop to senior ma nagement, and after several years of consulting and developing projects in and outside Israel, Leon opened his first self boutique hotel in Tel Aviv, the world-- owned renowned Brown TLV Urban Hotel. Since then, the Brown has turned into a collection of cont emporary, cuttingedge boutique hotels, all rooted in devotion to service, design, innovation, style and authenticity, being recommended by the world's leading international lifestyle, design and travel publications. Leon brings a unique combination of va st hoteloperating experience alongside lifestyle expertise, design skills, entrepreneurial tendencies and an unrivaled passion for business. He has demonstrated a gift for anticipating the desires of his native Tel Aviv by injecting the seaside cultural c apital with a dose of stylish and hip hospitality. Leon pursued a BA in International Relations at The Hebrew University and an MBA. He enhanced his training at St Moritz's iconic Badrutt’s Palace, while working as an executive at Israel’s Dan Hotels. A na tural trendspotter, Leon never stops thinking about what's around the next corner.