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Profession in Advertising: Owner and CEO of Arrow Advertising SA, a major BBDO subsidiary agency (1995-2011) which serviced a portfolio of leading accounts, in Financial (Banking), Food and Beverages, Home equipment, Publishing, Motorcars, and Tourism sectors.
A significant turn in her career was marked by her tenure (2013-2019) at the American College of Greece ( ACG) as Vice President of Marketing & Communications, where she conducted the creation of a new institutional ID/Branding system, introduced the ACG units (Pierce/Deree/Alba) in the new digital Marketing practices; implemented numerous Marketing and Publicity plans – multi awarded by the industry’s top awards.
Present activities: Marketing & Communications Consultant; Content Development and Writing; Digital Columnist (“In Style we Stand”, at AthiNEA); ELIZA, NGO for the prevention of child abuse, elected Member of the Board.
Currently, she is working on developing a web tool, designed to project the age 50+ range of activities and performance as well as the cause against age discrimination, by the brand name @justanumber., speaker_event_company=null, speaker_event_country=null, speaker_event_email=null, speaker_event_name={label=DEF VII, value=4840988957}, speaker_event_title=Marketing & Communications Consultant, Greece, speaker_first_name=Niki, speaker_last_name=Boutari, speaker_name=Niki Boutari | DEF VII, temp_speaker_event_photo=https://9293953.fs1.hubspotusercontent-na1.net/hubfs/9293953/Speakers/DEF%20VII/DEF_boutari.jpeg})
Niki Boutari
Marketing & Communications Consultant, Greece
Born and raised in Athens, AUEB (former ASOEE), BA in Business Administration, ALBA Exec. MBA.
Profession in Advertising: Owner and CEO of Arrow Advertising SA, a major BBDO subsidiary agency (1995-2011) which serviced a portfolio of leading accounts, in Financial (Banking), Food and Beverages, Home equipment, Publishing, Motorcars, and Tourism sectors.
A significant turn in her career was marked by her tenure (2013-2019) at the American College of Greece ( ACG) as Vice President of Marketing & Communications, where she conducted the creation of a new institutional ID/Branding system, introduced the ACG units (Pierce/Deree/Alba) in the new digital Marketing practices; implemented numerous Marketing and Publicity plans – multi awarded by the industry’s top awards.
Present activities: Marketing & Communications Consultant; Content Development and Writing; Digital Columnist (“In Style we Stand”, at AthiNEA); ELIZA, NGO for the prevention of child abuse, elected Member of the Board.
Currently, she is working on developing a web tool, designed to project the age 50+ range of activities and performance as well as the cause against age discrimination, by the brand name @justanumber.
