Born and raised in Athens, AUEB (former ASOEE), BA in Business Administration, ALBA Exec. MBA. Profession in Advertising: Owner and CEO of Arrow Advertising SA, a major BBDO subsidiary agency (1995-2011) which serviced a portfolio of leading accounts, in Financial (Banking), Food and Beverages, Home equipment, Publishing, Motorcars, and Tourism sectors. A significant turn in her career was marked by her tenure (2013-2019) at the American College of Greece ( ACG) as Vice President of Marketing & Communications, where she conducted the creation of a new institutional ID/Branding system, introduced the ACG units (Pierce/Deree/Alba) in the new digital Marketing practices; implemented numerous Marketing and Publicity plans – multi awarded by the industry’s top awards. Present activities: Marketing & Communications Consultant; Content Development and Writing; Digital Columnist (“In Style we Stand”, at AthiNEA); ELIZA, NGO for the prevention of child abuse, elected Member of the Board. Currently, she is working on developing a web tool, designed to project the age 50+ range of activities and performance as well as the cause against age discrimination, by the brand name @justanumber.