Panayiotis Koroneos, the CEO of Synergy, was born in Athens in 1977 and raised and educated in the UK. He holds a BA in Business Administration from Middlesex University, a MA degree in Marketing Management from Middlesex University, UK and a MSc in Operations & Logistics from University of Surrey, UK. Panayiotis is the second generation of owners-entrepreneurs in his family. His professional involvement with the organization started in 2000; his ascending to the position of the CEO, was enabled by being systematically exposed to all facets of the business in various operational roles, while accumulating valuable knowledge, skills and experience, developing catalytic leadership capabilities and articulating, driving and executing growth strategies. Under his stewardship and fueled by a personal passion for excellence, Synergy achieved a phenomenal transformation and growth by successfully blending the values of the family business and global best practices of industry leaders.