As of September 2021, Lili Zigoslu is appointed General Manager for JTI in Greece, also responsible for Cyprus and Malta markets. Lili joined JTI in mid-2012 to lead the Camel Strategy & Portfolio team, then moved to the Central Europe Region for a short assignment before being appointed as the Head of Camel Brand group in 2016. Under her leadership, Camel has grown to over 60 BNU and reached the global brand ranking of no. 6 brand within the combustible category. Prior to joining JTI Lili built a wealth of tobacco industry knowledge, having worked in BAT for 17 years on various Marketing & Sales positions at market, regional and HQ levels. Her past experience spans across Asia, Europe, MENEAT and EE. An American citizen, Lili holds a dual degree in Economics and International Relations from the University of Pennsylvania in Philadelphia, PA, USA.