Viviana Kasam is a journalist. She collaborated at length with the Italian leading newspaper Corriere della Sera and Rai, Italy's state broadcaster, and was among the founders of Canale 5, working on the concept and participating in the start-up of Italy's leading commercial channel. She organized institutional events for the municipality of Milan and Roma, for the President of the Italian Republic and the Prime minister’s office, as well as for theatres and festival all over Italy. In 2008 she decided to give up for profit activities and to devote herself full-time to no profit. Both in neuroscience, her field of work, and for the Union of Italian Jewish Communities, to promote through music a better mutual understanding and respect for religious, political and cultural diversity. In 2010 she founded with Nobel prize recipient prof. Rita Levi Montalcini, and presently chairs, the no profit Associazione BrainCircleItalia www.braincircleitalia.it, created with the purpose of making the general public – and youth in particular – familiar with brain research, which is of fundamental importance for self-knowledge and for understanding and governing the future. In 2019, she founded BrainCircleLugano www.braincirclelugano.ch together with a group of scientists and supporters in Ticino, based on the experience of BrainCircleItalia. BrainCircle has organized more than 100 events in Italy and abroad, BrainForums, Brain&Cinema festivals, a series of lectures in theatres by the title “The Science and us”, and the exhibition “The Colour of Thought”, Brainbow photographs matched with modern art works, which was displayed in Milano and then travelled to Paris, Deauville, Lisbon. Her latest project is the itinerant Brainforum Emotions, www.emotionsbrainforum.org which takes place in nine cities in Europe and brigs together the leading women neuroscientists from the most prestigious Universities and research Centers in the world, with the purpose of giving visibility to women researchers and promoting emotional intelligence which is necessary to face the challenges of the new Millennium, for both men and women. Viviana has won many awards, both for her activity in the press, radio and television, and has been honoured with the title “Cavaliere della Repubblica Italiana” for her work. She sits on the scientific committee of the Fondazione Prada and is presently involved in the organization of HumanBrains, a series of international seminars with the most prestigious scientific Institutions and neuroscientists around the world, and in a Brain exhibition in Venice during the Biennale 2022