Adriano Accardo is the Managing Director of TikTok Global Business Solutions in Southern Europe. In this role, he leads the team that support brands in making the most of the opportunities in TikTok. Before joining TikTok, Adriano spent more than 13 years at Google in various sales management roles, thus gaining considerable experience in managing and building teams internationally. Adriano holds a BA in Economics and an Executive MBA in Business Administration from the University of Oxford.